MAKESPACE’S STRATEGIC OBJECTIVES
Strategic Objective 1: Impactful Programming: Enhance our programming to advance our vision, improve content quality, create cohesion among focus areas and increase community literacy of the faith.
Annual Objective I – 2023: Offer the community a holistic basic Islamic literacy framework by creating a certificate track with a minimum number of courses, activities and service requirements from the four Focus Areas. We will use existing classes/activities under the Focus Areas.
Annual Objective II – 2023 – Taraweeh 2.0: Make Taraweeh more spiritually and socially engaging by making Qur’an more accessible via Thematic Tafsir in English and by the facilitating more social bonding opportunities.
Annual Objective III – 2023: Advance the cause of knowledge and critical thinking by systematically promoting a culture of reading in the MakeSpace community and recruiting 100 readers of varying commitment levels to MakeSpace’s Reading Club (60 non-readers to read 2 books annually, 25 light readers to read 6 books, 10 moderate readers to read 12 books, 5 frequent readers to read 20 books; at least half of the books readers in each category will complete by end of 2023 must be from the MakeSpace Reading List).
Annual Objective IV – 2023: Continue to engage and uplift the community and build on post-Covid in-person programming in 2022 to maintain consistent minimum programs under each Focus Area in 2023.
Annual Objective V – 2023: Engage Muslim teens (13-18 year olds) to build their Islamic identity and community involvement by creating a well thought-out and well-researched teen outreach plan to create a core “youth group” of 10-15 teens who are involved teen programming and who would in turn attract another 50-60 teens from their networks by the end of 2023.
Annual Objective VI – 2023: Build up to 50% response rate and 80% overall satisfaction rate for program survey responses.
Strategic Objective 2: Cutting-Edge Marketing: Upgrade our marketing in the areas of technology integration, content quality, and messaging consistency in order to deepen and widen our reach and to aid in achieving our programming objectives.
Two Annual Objectives focused on growing and refining listserv engagement and enhancing our branding and graphics.
Strategic Objective 3: Capacity Building: Build a sustainable system to recruit, train and grow a pool of committed, well-trained and motivated khateebs, speakers, facilitators and volunteers.
Four Annual Objectives dealing with capacity building for khateebs, speakers, facilitators and volunteers
Strategic Objective 4: Improved Internal Processes: Enhance our internal processes to ensure optimal team performance and operational excellence
Two Annual Objectives focused on institutionalizing HR policies and enhancing all SOPs.
Strategic Objective 5: Donor Relations: Increase our donor engagement and expand our donor base to reach $450k/year in revenue.
Three Annual Objectives focused on increasing annual revenue, developing a donor outreach plan and cultivating new donors.
Strategic Objective 6: Acquire a Larger Space: Purchase and transition into a larger space to address the needs of our growing community, increase programming and scale operations.
Three Annual Objectives focused on establishing a real estate team, searching for and shortlisting potential spaces and analyzing our lending needs.
See how we developed these here!